Olympic torch relay – external branding

The Brand

Coca-Cola,  Olympics

The Brief

To install external visibility kits to circa 2400 sites lining the Olympic torch route throughout the UK, all within a six-week period.

The Solution

We were excited to have our own part to play in the Olympic torch spectacle, and seized the opportunity to get our teeth into the challenge. Consisting of window vinyls and blade signs, we adapted modular window kits to suit most shop fronts, producing separate design options based on the outlet type. As well as managing six crews throughout the country as well as liaising with local CCE representatives, we made sure all sites were visited and activated on time.