Esso

The Brand

ESSO – On the Run, Snack and Shop, Costa Coffee

The Brief

To categorise stores to aid shopper experience and drives sales, including impactful point-of-sale signage to promote specific brands.

The Solution

After carrying out full-site surveys we designed, produced and installed impactful category headers and point-of-sale kits, which we then installed in sites throughout the UK. We also utilised white space by installing branded messaging to drive sales even further.