News UK come to a convenience store near you

In one of our most ambitious projects to date, Positive worked with News UK and a team of suppliers to brand over 7000 independent retailers with The Sun and The Times branded signage.  A project of this scale would normally be a 2 year program but we were tasked with completing it within a 5 month window from initial concept to final completion.  By the end of 2014 there were few news retailers across the country who didn’t boast  The Sun or The Times branding of some sort.